Who we are

BACKGROUND

At 1st Choice Tire and Fleet, family is at the heart of our story. Owners JE Pryor and Charlie Welker built their partnership on honesty, hard work, and a shared passion for serving the community. With the support of their wives, Tara Pryor and Sarah Welker, and their young children, they’re proud to be raising families here while also building a business rooted in trust and quality service. What started as a vision to provide reliable tires and automotive care has grown into a shop where neighbors know they can count on friendly faces and dependable work.

values

We believe in doing things the right way — with integrity, respect, and attention to detail. Being family-owned means we don’t just see customers; we see neighbors and friends. That’s why we’re committed to providing honest advice, fair pricing, and dependable service every time. From a quick tire repair to keeping your entire fleet on the road, we approach every job with the same care we’d expect for our own families.

goals

Our goal is simple: to keep our community rolling safely and reliably. We aim to be the first choice for tires and automotive service by combining quality products with unmatched customer care. As we continue to grow, we’re dedicated to investing in the latest technology, expanding our services, and building lasting relationships with the people who trust us to keep their vehicles moving.